TikTok is the fastest growing social media platform. 51% of internet users say they would be interested in participating in the Metaverse.46% of Twitter users in the US and UK who use Twitter Communities and Topics want their favorite brands to be more engaged there.Gen Z is the top age demographic on TikTok, Pinterest, and Reddit.These topics can range from broad to niche, giving brands the opportunity to reach highly engaged and highly targeted audiences right where they are. Telegram, the messaging app that uses end-to-end encryption to protect user privacy and security, introduced a new advertising tool in November 2021 that enables brands to display sponsored messages in public channels related to the topic of the channel.

The social media apps with the most user growth in 2021 were TikTok, Reddit, and LinkedIn.Īs Facebook faces serious declines not only related to the iOS 14.5 update but also general user wariness – its total user base declined for the first time ever in Q4 2021 and Meta’s stocks dropped 25% in the first week of February 2022 – brands will increasingly look toward emerging and trending social media platforms to build their brand presence and reach new customers. Instagram saw just 3.7% growth in 2021 after growing 6.2% in 2020 and Facebook went from 3.3% growth to just 0.8%. With major platforms like Facebook and Instagram experiencing slowdowns in growth, new social media apps are on the rise. They’re top-of-mind for small and large brands alike, with 42.9% of brands with $10 million or less in annual revenue and 45.5% of brands with $1 billion or more naming it as a trend for 2022.

In this article, dive into the data behind the top social media platforms and how your brand can leverage them for profitable growth.Įmerging social media platforms rank third overall in the top digital marketing trends, and are a top trend for 41.6% of marketing decision-makers.

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the constantly changing social media ecommerce landscape. That means a slew of trending social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. Social media app usage has soared throughout the pandemic as consumers become more digital-centric.

Trending on pinterest 2021